BRANDED CONTENT
In today’s crowded digital landscape, traditional advertising no longer captures attention the way it once did. Consumers want stories, not sales pitches. Branded content blends storytelling with marketing, engaging audiences in an authentic way that builds trust and drives action.
My work is all about adaptability to fit each client. Behind the scenes, documentary, scripted, stylized - whether through entertainment, education, or emotional connection — each brand is unique, and so is the content.
Below are just a few examples of content I’ve produced.
Produced branded content for Battenwear.
CONNECTION
Branded content connects with audiences by telling compelling stories instead of relying on traditional ads. By aligning with viewers’ interests and values, it fosters trust and engagement, making the brand’s message feel natural rather than forced.
This emotional connection keeps audiences receptive without the feeling of being sold to.
Produced segment for Top Gear America.
IDENTITY
It builds identity. As a producer on Top Gear America, I worked extensively with car brands to showcase their identity in an authentic and engaging way, Through consistent themes, visuals, and messaging, brands establish themselves as authoritative or relatable voices.
Whether through humor, authenticity, or aspiration, branded content creates a distinct, presence in a crowded market.
Produced branded content for Battenwear
DIRECT
While engaging and identity-driven, branded content can also be direct in its approach to sales. Instead of hard-selling, it integrates calls to action within compelling narratives, demonstrating value first. By earning audience trust through entertainment or education, brands naturally guide consumers toward action.
Produced branded content music video for GEICO.
UNIQUE
It can be experimental, using unconventional storytelling, formats, and visuals to stand out. By pushing creative boundaries brands can capture attention in fresh, memorable ways. This willingness to take risks not only differentiates a brand but also fosters curiosity and deeper engagement, making audiences more likely to connect and share the content.
In today’s digital world, social media isn’t just a platform—it’s a stage. Whether you’re a brand, business, or individual, standing out requires more than just posting frequently; it demands high-quality, engaging content that captures attention and keeps audiences coming back. That’s where I come in.
With my background, I help businesses and creators craft content designed to maximize reach and impact across YouTube, Instagram, TikTok, and other platforms. From concept to execution, I ensure every piece is strategically developed to align with your brand identity and audience preferences.
VERTICAL & SOCIAL MEDIA
GROWTH
Whether you need ongoing content development, full-scale production, or expert guidance on making your brand shine online, I can help you break through the noise and grow your digital presence through different areas.
Strategic Storytelling – Every piece of content is designed to connect, engage, and bring awareness.
Platform-Specific Optimization – Tailored content that fits the format and algorithmic preferences of each social platform. This includes content specific for vertical production, as well as traditional 16x9 formats and YouTube.
Consistent Brand Voice – Development of a cohesive content strategy that strengthens your brand identity.
LONG FORM
Branded content is evolving into original entertainment—series, documentaries, and narratives that organically promote businesses beyond traditional ads.
It can take the shape of long-form and episodic storytelling, delivering deeper audience engagement and a more immersive brand experience. These projects can follow ongoing storylines throughout an entire season or be structured as one-and-done episodes that stand on their own while still reinforcing a brand’s identity.
This type of content is perfectly aligned with my career, as I have spent years producing scripted television, reality series, and game shows—formats that thrive in the branded content space. I work with a team of experienced industry professionals who can bring any vision to life, from concept to final delivery.
Whether it’s a scripted series that subtly integrates a brand’s mission, a reality show that highlights real-world interactions with a product, or a documentary that tells an impactful story, we create content that doesn’t just market—it resonates.
If you are looking to create a project for traditional television & streamers, I offer services specially for that medium as well.